Created in Shake Design Maayan Reshef Ltd.
As part of a collaboration between the Israeli airline El-Al and the food company Strauss Elite, our task was to propose a new visual identity for an in-flight breakfast.
As the designer assigned to this project, I created a contemporary, bright visual language that retained El-Al's traditional national blue colour and added a bright yellow, as well as geometric patterns, icons and typefaces in all three official languages.
